How many personal care products do you use each day before you leave the house?
Now consider the number of ingredients that could be in each product. That’s a lot of stuff that we slather ourselves with each day.
We put faith in the brands and governing bodies who regulate the personal care industry, but they are not protecting us.
We have laws, regulations and governing bodies that protect us right?!? Of course. The FDA in the US and Health Canada in Canada.
Have you ever considered that our personal care products are not as closely regulated as one might expect in our developed economies?
Thousands of chemicals are created annually
The EU bans/restricts nearly 1,400 toxic chemicals in personal care products
Canada only bans just over half of the number of chemicals than the EU, currently 600. Many harmful or questionable ingredients are not banned.
There are only 30 chemicals banned in the U.S. There has not been a significant federal law passed governing the personal care industry in the U.S. since 1938.
They are going counter to the industry standard. All of the products are formulated with the highest possible standard of safety, well, well beyond what is legally required.
Focuses on the Ingredient Selection Process as a key market differentiator by:
1 – Banning ingredients intentionally
2 – Screen rigorously
3 – Source responsibly
4 – Learn constantly – commissioning studies and researching
5 – Share transparently – no trade secrets
The site will guide you and help you pick your perfect shades.
Don't worry if you don't know what to choose, I am happy to help you match your shades for a glowing finish.
Image credit- Beautycounter.com
Tint Skin Hydrating Foundation - Our game-changing Tint Skin is a lightweight, creamy foundation that cares for your skin. Its easy-to-blend formula contains sodium hyaluronate, a natural moisture magnet, to promote even skin tone and help reduce the appearance of fine lines and wrinkles.
Touchup Skin Concealer Pen - Formulated with knotgrass extract, this long-lasting concealer helps reduce the appearance of fine lines as it hides dark circles, redness, and blemishes. Its click-pen and brush applicator make it easy to apply just the right amount, even on the go.
Define Brow Pencil - Our pencils were developed to define brows and make them appear naturally thicker and polished. Fill in gaps or sparse areas, then blend using the built-in spooley wand and brush color for a seamless finish.
Choose Volumizing or Lengthening Mascara -
Made with natural fibers, this advanced formula increases volume by 385%* to create fuller, more dramatic-looking lashes. The unique hourglass brush lifts and curls each lash for extra dimension without clumping, flaking or smudging.
Add alluring length and definition without the harmful ingredients. Smudge and flake-proof, this all-new formula stays put all day, plus it's easier than ever to remove. The unique precision brush perfectly separates, defines, and coats each lash.
Powder Blush Duo - Made with moisturizing and antioxidant-rich porcelain flower extract, each satiny powder blends seamlessly to emulate naturally flushed cheeks. Wear alone, layered, or blended together for a pop of color.
Lip Gloss - Made with carnauba wax, jojoba oil, and vitamin C, each infinitely wearable color conditions lips and promotes lasting hydration and shine for a perfectly polished finish.
Melissa Jeske // Beauty Entrepreneur
Hi! I'm Melissa!
I am a makeup artist and online educator. I got into makeup as a creative outlet while working a corporate job. After honing my skills and being hired by a prestigious international brand, I decided to share makeup online. But was really shocked when I heard about the lack of safety regulation in the industry. I found Beautycounter and joined their mission to improve safety for all.
Cosmetics are my passion, and I'd be happy to help you make the switch to safer.
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